Higher Ed Hustle

“Another source of strength was that this disparate collection of largely undistinguished colleges and universities had succeeded in surviving a Darwinian process of natural selection in a fiercely competitive environment.

As market-based institutions that had never enjoyed the luxury of guaranteed appropriations (this was true for public as well as private colleges), colleges survived by hustling for dollars from prospective donors and marketing themselves to prospective students who could pay tuition. They had to be adept at meeting the demands of the key constituencies in their individual markets.

In particular, they had to be sensitive to what prospective students were seeking in a college experience, since they were paying a major part of the bills. And colleges also had a strong incentive to build longstanding ties with their graduates, who would become a prime source for new students and for donations.”

American higher-education has an entrepreneurial streak.

Aeon essay on history of American Higher Ed

Inside Higher Ed Q&A Interview with Stanford Prof. David Labaree

A group portrait, thought to be members of the Ranters, Bethany College, Virginia, 1851.
Photo courtesy Library of Congress

Post by Marcelino Pantoja